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Thyssenkrupp extends online offering in Europe

Created on Thursday, 17 December 2015 12:52

Thyssenkrupp Materials Services, the distribution arm of the German steel group, has announced plans to extend its online offerings to customers in Europe.

For existing customers, the company’s online portal will initially provide access to framework contracts and the corresponding inventories, document downloads and the use of defined product catalogues. These catalogues already comprise over 15,000 products and are available to users online. Full e-commerce functionality will follow in 2016, TK said.

For new customer groups an online retail shop is being established under the name Materials4Me. Building on the company’s experience of online selling in the USA – active since 2007 – it will offer small businesses and end-users small batches in standard sizes and bespoke short lengths. About 65,000 products are currently available to these new customer groups.

The online operations will be introduced successively in individual European countries. First launched in the USA, the portal for existing customers is now also available in Germany. Benelux will follow in February 2016, Denmark and Sweden in April, and Switzerland in June 2016.

Materials4Me is already available in the UK, and will be introduced in Spain in February and Germany in April. The company’s computer system is designed to handle up to 10,000 users in 30 countries, while its logistics and warehouse network has some 480 locations in over 40 countries.

“Our aim is to outgrow the market. This is possible only if we consistently implement efficient, cost-effective and customer-oriented digital solutions. Our online solutions are already being used by more than 90,000 customers, and we already receive over 150,000 orders per year… and (we) can expect strong growth in the coming years,” said Hans-Josef Hoss, member of the executive board of TK Materials Services.

-- Henry Cooke, PLATTS